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【With the same author name:【He Yun】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Visual Elements in Brand Aesthetics: A Review and Prospects
He Yun, Li Xiao, Lin Jingjing, et al
First published at: Aug 20, 2022
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doi:10.16538/j.cnki.fem.20220513.301
Foreign Economics & Management, Vol. 44, Issue 08, pp. 121 - 137
    |  F270
Brand Architecture Strategy: Research Review and Prospects
Jiang Lianxiong, Zhu Huihuang, He Yun, et al
First published at: Oct 20, 2020
View: HTML | PDF | Download PDF(574.1 KB) | ESI
doi:10.16538/j.cnki.fem.20200720.301
Foreign Economics & Management, Vol. 42, Issue 10, pp. 49 - 61
    |  F270
Does the City Gate on Fire Benefit the Fish in Pool? The Reverse Spillover Effect of Negative Exposure of Product Brands on Ingredient Brands
He Yun, Zhong Ke, Sun Chengcheng
First published at: Nov 01, 2017
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doi:10.16538/j.cnki.fem.2017.11.001
Foreign Economics & Management, Vol. 39, Issue 11, pp. 3 - 13
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